Brandon and Tonya Rhodes have been visiting Anguilla for over a decade. They fell in love with the warm and friendly people, the beautiful beaches and the island lifestyle.

While walking the beach on one of their trips to the island, the couple decided to take the leap and open a women’s boutique on the island.

Brandon has been involved in fashion for over 30 years, while Tonya has been a lover of fine fashion all her life, so it made perfect sense.

LodeVole (loˈde.vo.le) is the Italian word for “praiseworthy” which is also the meaning of the name Tonya.